As China on four wheels: What May Happen to Taiwan When China Selling Cars to World Wide ( final revision)

       In 2013 Geneva Motor show, besides fancy sport and concept cars, what really catches attendees eyes is Qoros, a new automaker founded by China Chery and Israel Corporation, which aimed to sell Chinese cars competing with Western and Japanese counterparts. This means that China no longer merely produces cheap products. But for many Taiwanese car enthusiasts, they may wonder how these Chinese automakers will influence Taiwanese car industry, especially for Taiwanese indigenous brand, Luxgen?

       “So far, the impact is subtle” said Zong-Han Lee, a selling consultant who sells Chinese Geely motors in Taiwan. Until 2013, Geely only acquires about one percent market share. Lee explained this mainly arising from Taiwanese prejudice toward Chinese products and their preference. Taiwanese tends to focus on brands instead of cars performance, such as safety. Although Geely EC7(named Tobe M’way in Taiwan) has highly achieved European safety requirements, however it sells miserably when facing distinguished but relatively less safe Taiwanese peers. Taiwanese car industry are still under the shell of local market.

       However, Lee mentioned that due to long-lasted monopoly in cars market, Taiwanese automakers have gradually gone “far from international trend.” In contrast, however, many Chinese automakers have kept improving their quality to survive the competitive market in China. Such substantial difference makes it more unpredictable for the future of Taiwanese and Chinese automakers.

       Still, Chinese automakers are much to desire. For instance, Chinese automakers hardly show their uniqueness from other producers. They tend to mimic what is fashion, including exterior design and interior technology. Besides, after series of frustration in Europe, people can’t help questioning the reliability and quality of Chinese autos. On the other hand, however, Taiwanese automakers should also start take their Chinese opponent more seriously “Without doing so, cars made-in-Taiwan may be defeated severely” Lee added at last. 

Respond toward comments

        First of all, I would like to say thank you for those who regards my article highly and for those who points out drawbacks. All your opinions, no matter praise or criticize, help me write better.

        For many readers has suggested me to put more specifically about Chinese and Taiwanese car industry by, for example, comparing the " the pros and cons of Chinese and Taiwanese cars". To this point, I admit that it is necessary for me to clarify my thoughts and examples I chosen in more detail since not everyone knows a lot about Taiwanese car industry, let alone understanding the outside challenge from mainland China. However, it is not likely that I compare Chinese and Taiwanese cars from product to product. After all, the title of my article is about the whole industry chains instead of a driving report of few cars.

       Thus, I change several sentence at the bottom paragraph two and put in more adjective to make more clear. There are also several mistakes in sentence form that may distract my readers from getting my gist. Besides, I added " Taiwanese cars are still under the shell of local market" to make the transaction between paragraph two and three more smoothly. Then by this revision, I think I have made my angle  clear enough that I don't have to put more comparison in Chinese and Taiwanese car industry, which may make my structure redundant. 

As China on four wheels: What May Happen to Taiwan When China Selling Cars to World Wide

        In 2013 Geneva Motor show, besides fancy sport and concept cars, what really catches attendees eyes is Qoros, a new automaker funded by China Chery and Israel Corporation, which aimed to sell Chinese cars and compete with its Western and Japan counterparts. It means that China no longer merely produces cheap products. But for many Taiwanese car enthusiasts, they may wonder how these Chinese automakers will influence Taiwanese car industry, especially for Taiwanese indigenous brand, Luxgen?

       “So far, the impact is subtle” said Zong-Han Lee, a selling consultant who sells Chinese Geely motors in Taiwan. So far, Geely only acquires about one percent market share. Lee explained this mainly arising from Taiwanese prejudice toward Chinese products and their preference. Taiwanese tends to focus on brands instead of cars performance, such as safety. Although Geely EC7(named Tobe M’way in Taiwan) has achieved European safety requirements, however it sells miserably when facing distinguished peers with relatively poor safety performance.

       Moreover, Lee mentioned that due to long-lasted monopoly in cars market, Taiwanese automakers have gradually gone “far from international trend.” In contrast, however, many Chinese automakers have kept improving their quality to survive the competitive market in China. Such substantial difference makes it more unpredictable for the future of Taiwanese and Chinese automakers.

     

 Still, Chinese automakers are much to desire. For instance, Chinese automakers hardly show their uniqueness from other producers. They tend to mimic what is fashion, including exterior design and interior technology. Besides, after series of frustration in Europe, people can’t help questioning the reliability and quality of Chinese autos. On the other hand, however, Taiwanese automakers should also start take their Chinese opponent more seriously “Without doing so, cars made-in-Taiwan may be defeated severely” Lee added at last.

                                                                       Qoros 3( From Youtube)

As China on four wheels: What May Happen to Taiwan When China Selling Cars to World Wide

 In 2013 Geneva Motor show, besides fancy sport and concept cars, what really catches attendees eyes is Qoros, a new automaker funded by China Chery and Israel Corporation, which aimed to sell Chinese cars into developed Western countries, competing with its Western and Japan counterparts. It means that China no longer merely produces cheap products. But for many Taiwanese car enthusiasts, they may worry how these Chinese automakers will influence Taiwanese car industry, especially for Taiwanese indigenous brand, Luxgen?

   “So far, the impact is subtle” said Zong-Han Lee, a selling consultant who sells Chinese Geely motors in Taiwan. So far, Geely only acquires about one percent market share. Lee explained this situation mainly arising from Taiwanese prejudice toward Chinese products and their preference. Taiwanese tends to focus on brands instead of cars performance, such as safety. Although Geely EC7(named Tobe M’way in Taiwan) has achieved European safety requirements, however it sells miserably when facing distinguished peers with relatively poor safety performance. Moreover, Lee mentioned that due to long-lasted monopoly in cars market, Taiwanese automakers have gradually gone “far from international trend.” However, many Chinese automakers have simultaneously kept improving their quality to survive the most competitive market in China. This substantial difference makes it more unpredictable for the future of Taiwanese and Chinese automakers.

   Still, Chinese automakers are much to desire. For instance, Chinese automakers hardly show their uniqueness from other producers. They tend to mimic what is fashion, including exterior design and interior technology. Besides, after series of frustration in Euro NCAP, people can’t help questioning the reliability and quality of Chinese autos. On the other hand, however, Taiwanese automakers should also start take their Chinese opponent seriously instead of dodging away from challenges. Without doing so, cars made-in-Taiwan may be defeated severely.

More information:

Qoros3 sedan introduction

Tobe M'way

Qoros 3 at Geneva Motor Show 2013

          

               Although it is not the first time that Chinese automakers appear in illustrious Geneva Motor Show, the launch of the new Chinese brand, Qoros, which aims to sell cars in Europe and U.S., is definitely a piece of  headline news. It means Chinese automaker will challenge its Western counterparts. Will Western customers accept made-in-China cars as well as they accept Nissan and Toyota? It is a serious issue.