As China on four wheels: What May Happen to Taiwan When China Selling Cars to World Wide

        In 2013 Geneva Motor show, besides fancy sport and concept cars, what really catches attendees eyes is Qoros, a new automaker funded by China Chery and Israel Corporation, which aimed to sell Chinese cars and compete with its Western and Japan counterparts. It means that China no longer merely produces cheap products. But for many Taiwanese car enthusiasts, they may wonder how these Chinese automakers will influence Taiwanese car industry, especially for Taiwanese indigenous brand, Luxgen?

       “So far, the impact is subtle” said Zong-Han Lee, a selling consultant who sells Chinese Geely motors in Taiwan. So far, Geely only acquires about one percent market share. Lee explained this mainly arising from Taiwanese prejudice toward Chinese products and their preference. Taiwanese tends to focus on brands instead of cars performance, such as safety. Although Geely EC7(named Tobe M’way in Taiwan) has achieved European safety requirements, however it sells miserably when facing distinguished peers with relatively poor safety performance.

       Moreover, Lee mentioned that due to long-lasted monopoly in cars market, Taiwanese automakers have gradually gone “far from international trend.” In contrast, however, many Chinese automakers have kept improving their quality to survive the competitive market in China. Such substantial difference makes it more unpredictable for the future of Taiwanese and Chinese automakers.

     

 Still, Chinese automakers are much to desire. For instance, Chinese automakers hardly show their uniqueness from other producers. They tend to mimic what is fashion, including exterior design and interior technology. Besides, after series of frustration in Europe, people can’t help questioning the reliability and quality of Chinese autos. On the other hand, however, Taiwanese automakers should also start take their Chinese opponent more seriously “Without doing so, cars made-in-Taiwan may be defeated severely” Lee added at last.

                                                                       Qoros 3( From Youtube)